Government


Pakistan’s tourism industry is an undiscovered gold mine!

Tourism activities have been considered as vital source of economic growth. It propels a country in the generation of income and employment for both formal and informal sectors. Tourism supplements the foreign exchange earnings derived from trade in commodities and also finances the import of capital goods necessary for the nourishment of manufacturing sectors in economy.

ISO 21401 affects tourism

Sustainable services and products are the necessary requirements of a client or tourist. This system was developed to specifically meet the demands of tourism. Observing the increase in tourism around the globe the client has become cautious and responsible in their approach opting for the suitable and viable destination.

The management system can be used by any type, size and geographic location. It also includes the aspect of sustainability that must be managed by accommodation establishments such as;

Environmental dimensions: water consumption and its conservation, energy waste generation and production. Lastly, this includes protection of fauna and flora.

Social dimensions: substantial increase in work and income, also valorization of culture and development of local communities.

Economic dimension: prevention of accidents with customers and employees for customer satisfaction and economic viability of the enterprise.

Implementation of this system contributes to business objectives, reduces cost, and improves the relationship between the supplier and community. It is also a modern way of doing business, all accommodation establishments can make strategic decisions based on the information and data related to positive and negative aspects of environment, social and economic dimensions.

Tourism in Pakistan

Pakistan possessed a large potential regarding tourism because of its diverse and well preserved culture ranging from the coastal areas of Karachi and Gwadar in Baluchistan to Baadshahi mosque in Lahore to ravishing and exquisite valleys of the north like Hunza and Swat, to name a few.

Government of Pakistan has shifted its attention to the depreciating condition of historical sites and landmarks. There is a need for the renovation and preservation of our heritage to attract tourists. Due to the lack of international standards in Pakistan the flow of tourists has reduced, which ultimately left several sites in poor state. Tourism being a major part of the economy if developed and resurrected can add to the GDP of the country.

Tourism can help create employment opportunities for Pakistanis and improve the tarnished image of our homeland across the globe.

Pakistan must employ this management system within its tourism industry to keep facilitating not only the tourists but tourism industry as well.

Tourism industry is one of the largest industries of our country. Pakistan is a land of countless opportunities and endless potential. We need to tap into this field and look after it. Not only will it put up a good picture of our country, it can certainly provide economic benefits as well.

About time the governing bodies give this a much need thought and do something about it.