Exports


How will standardization in Pakistani industry promote exports?

Standardization means that your employees have an established, known and time-tested process to use. Standardization is the only factor that if achieved can result in decreased ambiguity and guesswork. Moreover it guarantees quality and helps to boost productivity that in turn increases sale and profits. Your company’s operations consist of tasks that must be completed on a daily, weekly, monthly, or yearly basis to ensure that it runs smoothly.

But if these processes aren’t standardized, you’re inviting chaos. Every process requires rules that define the scope, quality, and methods to be followed. If you don’t standardize these rules, you can’t have visibility over whether you’re ensuring quality and reducing human error. So standards help you to do smart work instead of hard work.

Pakistan’s economic situation 

Pakistan has done fairly well economically since her independence more than six decades ago and is the 27th largest economy in the world with a per capita income of more than US$3500 in terms of Purchasing Power Parity. However, its exports performance has been lackluster and far below her potential, constituting a meager 0.15% of total world exports. It becomes all the more depressing if compared with other countries which started their development process at the same time as Pakistan and with almost the same initial conditions but now have moved much far ahead than us. The reason behind it is the lack of quality in our products. Our competitors have used these quality standards to excel in the market. We can also increase our exports by incorporating these standards in our industries. There should be strict quality control measures even for domestic sale of goods and services to make our producers quality conscious. At the same time compulsory quality certification along with subsidy to the manufacturers of high quality products is urgently needed.

However it should be complemented with the establishment of facilitation centers by the state to reduce the costs of production and ensuring quality of finished products. The ISO 9000 family addresses various aspects of quality management and contains some of ISO’s best known standards. The standards provide guidance and tools for companies and organizations who want to ensure that their products and services consistently meet
customer’s requirements, and that quality is consistently improved. Specifically ISO 9001 sets out the criteria for a quality management system. It can be used by industries of any size and after being ISO 9001 certified you can provide your customers with consistent, good quality products and services, which in turn brings business benefits.

The way forward

Being certified by these international standards your company will gain an identity in the market and help you to compete with your competitors. Your quality products will be accepted and approved. . In fact, industry-wide standards play a vital role in our increasingly globalized world. 84% of the company’s surveyed use European and International Standards as part of their export strategy, in order to conform to foreign standards. Therefore if Pakistan follows the same path than our exports will increase steadily as well. Pakistan will gain potential competitive advantage through standards and cost reduction can also be achieved. Companies will also have increased confidence in the quality and reliability of our products therefore they will approach us rather than anyone else.
Standards are closely linked to the International trade and are an important part of modern industrial process. When you provide better quality products than your competitors than international markets prefer you over them. Pakistan can also become a major supplier of goods, only if we work on our standards. Once we meet the foreign requirements than nothing can stop our products from being accepted at an international platform.